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 Facebook 410-101 Dumps PDF – New 410-101 Dumps Questions & Answers with Explanation- Examsforsure.com

 

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Test Information:

 

Total Questions:          150

Test Number:               410-101 Dumps

Vendor Name:             Facebook

Certification Name:    Media Buying Professional Exam

Test Name:                  Facebook Certified media buying professional

Official Site:                https://www.examsforsure.com/

 

Now you can see and take an overview about your Facebook 410-101 Dumps Questions and Answers,

 

Question: 1

 

You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean. They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation. Your client would like for you to encourage people who visited the website to complete a new transactions/purchase. What type of ads would you launch in order to achieve this goal? Choose only ONE best answer.

 

A. Traffic and conversion ads.

B. Traffic and store visit ads.

C. Post Engagement and brand awareness ads.

D. Conversion and traffic ads.

E. Video Views, lead generation, and traffic ads.

F. Conversion and product catalog sales / dynamic ads.

 

Answer: F

 

Explanation:

 

Keep in mind that the client wants to encourage people to finalize booking on their site. So you are looking at conversion or bottom of the funnel ads. In this case, you need to launch conversion and dynamic ads in order to get the most results and optimize campaigns based on specific results on the website. Be careful in these type of questions, look for phrases like "people who've visited the website" and "complete a new transaction." Traffic ads would be valid for new traffic generation; however, this client wants to focus specifically on conversions. You also want to use dynamic ads since your client has multiple locations so that you can optimize ads by location with their audience.

 

 

Question: 2

 

You've launched two campaigns with five ad sets. Two ad sets are not spending their budget. As a matter of fact, they've only spent $1 of the $50 you placed the budget for each ad set. What are some of the reasons your ad sets are not running? Select all that apply. Choose ALL answers that apply.

 

A. Your ad set is not active.

B. Your ads within the ad set were not approved.

C. You've reached the limit of the campaign.

D. Your ad is scheduled for a future date.

E. The ad set audience is too large.

 

Answer: A,B,C

 

Explanation:

 

There are multiple reasons why an ad set has spent some of your budgets but is still getting too few impressions. In this case, there are some things to keep in mind: Your ad did run for some time as it has spent $1 already.  You have multiple ad sets. Two of which have only spent $1 each and the rest are correctly running. What are some common issues here?

Answer #1 and #2 are somehow related. There are instances where ad sets start running for a couple of hours and are then rejected by Facebook's team. In that case, these ad sets could have spent $1 each before they were blocked/rejected by Facebook. If Facebook rejected your ads, then by default, they will be inactive. You could have inactivated the ad sets by mistake at some point. So this answer is still valid.

Answer #4 is not possible. If it the ad sets were set up for a future date, then it would not have spent any money at all.

Answer #5 is also wrong. If your ads are active but not getting impressions, your audience could be too small -NOT too large-. In this case, $50 would be too much budget for the

audience you selected, but NOT too large.

 

 

Question: 3

 

What are the different placements you can select in a campaign? Select all that apply. Choose ALL answers that apply.

 

A. Instagram Feed

B. Audience Network Rewarded Videos

C. Facebook Messenger Sponsored Messages

D. Facebook Video Feeds

 

Answer: A,B,C,D

 

Question: 4

 

What tools can you use to launch new campaigns on Facebook? Select all that apply. Choose ALL answers that apply.

 

A. Fan Page

B. Ads Manager

C. Power Editor

D. Facebook Marketing Partner

 

Answer: A,B,D

 

Explanation:

 

You can run campaigns in all of those tools: You can boost posts on the Fan Page. You can run ads in Ads Manager. You are also able to run campaigns through one of Facebook marketing partners. The Power Editor has been archived by Facebook.

 

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